Jam refers to a product made of whole fruit cut into pieces or crushed, then heated with water and sugar, before being put into containers: Jams are usually made from pulp and juice of one fruit, rather than a combination of several fruits. Most jams are cooked, the sugar in the jam enhances, preserves and balances the natural flavour and aroma of fruit and berries.

A number of fruits can be turned into jams, and when it comes to eliquids you’ll find strawberry, raspberry and blackcurrant versions. This bold flavour works well on its own but you’ll also see it paired up with sweet or savoury pastry and desserts, such as toast and donuts. Because of it sweetness jam flavourings work well with a higher VG liquid; when teamed up with a sub ohm vape kit you’ll be able to appreciate its fruity and sweet flavours. Low wattage vaping brings out the juicy notes of the fruit giving a nice balance between sweet and tart.