Menthol is a synthetic or naturally occurring substance that has cooling properties. With wide use in medicine and food alike, its icy taste can be found in chewing gum and candy. It is also the key component in a number of menthol e-liquids.

It is this cooling element that has made it so popular in e-liquids, to the point where menthol e-liquid is available in both high PG and high VG blend concentrations, you’ll also find it in the form of menthol shortfills and salt nicotine blends. They are often one of the first flavour types that new vapers try and have become increasingly popular due to the ban on menthol cigarettes and other menthol tobacco products in 2020.

While strong on its own, it can be paired with a seemingly endless array of fruits, candy and tobacco notes serving to add a cool and sometimes sweet note. It also works well to soften the taste of stronger flavours such as citrus fruits and fizzy soda. Its mild sweetness makes it kind to vape coils, meaning that whether you use a high PG or high VG menthol e-liquid it will not cause your coils to burn out faster than usual.

Spearmint, peppermint, other mint e-liquid flavours often have a mentholated effect which adds an icy note to their sweet and floral base. High wattage vaping has a tendency to bring out the icy notes of menthol e-liquid, whereas lower wattages emphasise its smooth texture.